Laying the Groundwork for Success: A Strong Case for Support

Laying the Groundwork for Success: A Strong Case for Support

At the heart of every successful development strategy is a clear and compelling Case for Support. This cornerstone document defines your organization’s mission, communicates your vision, and provides evidence of your impact. More than just an internal reference, it...
Building a Stronger Future Together: Why Individual Donors Matter

Building a Stronger Future Together: Why Individual Donors Matter

When we think of nonprofit funding, grants, sponsorships, and galas often take center stage. But in truth, more than 80% of philanthropic dollars in the U.S. come from individual donors and private foundations—making individual donor programs not just valuable, but...
Your Brand Is A Soap Opera. Deal With It.

Your Brand Is A Soap Opera. Deal With It.

A friend of mine sent me this incredibly entertaining Rolling Stone piece called “The Slow Death of the Great Wrestling Promo”. You should read it. Of course, you didn’t take your mother’s advice to eat your vegetables when you were growing up,...
Are You Telling ALL The Right Stories?

Are You Telling ALL The Right Stories?

As messaging professionals, we tell stories all the time. We spend most of our time thinking about the stories we’re going to tell externally, to our customers/fans. We tend to spend less time thinking about all the stories we tell internally, to our coworkers,...