Messaging Matters
Every great campaign starts with a story—not a catchy slogan, but something real that connects people to purpose. But here’s the thing: messaging isn’t only about what you say. It’s also about when you say it, how you say it, what image you pair with it, and where you...
Building Momentum: 10 Essentials for a Successful Capital Campaign
If you’re preparing for a capital campaign, you’re stepping into one of the most exciting—and transformative—chapters in your organization’s story. You know what your mission could achieve with the right support—but you also know how much planning, teamwork, and heart...
End-of-Year Fundraising Tactics You Can Use Right Now
As the year comes to a close, you’re entering one of the most important moments for fundraising. Donors are reflecting on their impact, and you have the opportunity to inspire them to take action before December 31. The key is to use end-of-year fundraising strategies...
Brand and Story: Messaging That Moves Donors to Act
Recently, we explored why public relations must come before fundraising. Visibility and trust set the stage, but once that foundation is in place, the question becomes more personal: how do you move beyond awareness to build relationships that last? How do you inspire...