If you’re preparing for a capital campaign, you’re stepping into one of the most exciting—and transformative—chapters in your organization’s story. You know what your mission could achieve with the right support—but you also know how much planning, teamwork, and heart...

As the year comes to a close, you’re entering one of the most important moments for fundraising. Donors are reflecting on their impact, and you have the opportunity to inspire them to take action before December 31. The key is to use end-of-year fundraising strategies...

Recently, we explored why public relations must come before fundraising. Visibility and trust set the stage, but once that foundation is in place, the question becomes more personal: how do you move beyond awareness to build relationships that last? How do you inspire...

The prospect of a federal funding freeze is understandably unsettling. For nonprofits that rely heavily on public dollars, these moments can spark genuine concern about programs, staffing, and the communities that depend on your work. But take heart: this doesn't have...

A friend of mine sent me this incredibly entertaining Rolling Stone piece called “The Slow Death of the Great Wrestling Promo”. You should read it.

Of course, you didn’t take your mother’s advice to eat your vegetables when you were growing up, so I doubt you’ll take my advice now. Before we talk about the wrestling piece, let’s get to the point: the minute you start communicating with people, you’ve entered the entertainment business. Seriously.

As messaging professionals, we tell stories all the time. We spend most of our time thinking about the stories we’re going to tell externally, to our customers/fans. We tend to spend less time thinking about all the stories we tell internally, to our coworkers, employees, friends, and even ourselves.